Hala Matar Choufany, President of HVS Middle East, Africa & South Asia
November 25 -26, Yerevan

"Asset Optimisation & Valuation: Maximising Performance and Understanding the Operating Model" Session

 

With over 20 years of experience, Hala has advised governments, investors, and boards on more than 5,000 hospitality and mixed-use projects across Europe, the Middle East, Africa, and Asia.

 

In addition to being a Board Member of HVS Global, Hala also serves on the Boards of the Harvard Business School Club of the GCC and the Hotel Investment Advisory Board,

This event marks the beginning of a series of expert-led sessions aimed at advancing professional knowledge, fostering global connections, and inspiring innovation within Armenia’s tourism and hospitality sector.

November 26, 18:00
The Alexander | The Luxury Collection®

Yerevan

By the end of the session you will be able to:

  • Understand the fundamentals of hotel asset management: how effective oversight enhances performance, protects owner interests and drives long-term value creation.
  •  ⁠Differentiate between operating models (HMA VS Franchise): exploring how contract structures shape control, risk, profitability and overall asset strategy.
  • ⁠Gain insight into valuation dynamics: understanding how operational performance, market trends and management agreements influence a property's market and investment value.
  • Align management structures with asset strategies: identifying the right balance between brand strength, operational control and financial performance to maximise long-term asset value.

REGISTRATION AND FEE

PARTICIPATION FEE IS 50 000 AMD

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